Advertisements Are A Popular Display Of Marketing

Have you ever really looked at ads, though? I mean, if you look closely and I mean really look closely, advertisements aren’t what they appear to be, in most cases. Advertisements are a popular display of marketing and have been for decades and will be for decades to come. For as long as I can remember, advertisements have been a popular way of getting a message across. Whether they are simple or colorful, they catch the eye of someone that’s reading a magazine, or a newspaper. No matter how much you think it’s just a picture, there is a deeper meaning inside of what you’re looking at. Of course, you’ve never noticed it before because you were never looking for deeper meanings inside advertisements. You may have passed by some subliminal†¦show more content†¦At the top of the advertisement, you have the words, â€Å"You’ll never forget your first time† in big gray letters. From the top, your eyes then go down to the middle of the advertisement and then start to see this seductive hamburger sitting on the page. You think I’m joking, but this hamburger looks seductive. The picture of the hamburger instills every aspect of a hamburger you could possibly want to see. You see: the meat, the tomatoes, the pickles, and the cheese slightly dripping off the edge of the hamburger. You also see the lettuce and those delicious looking onions to top it off. Everything about this hamburger is screaming â€Å"Eat me!† As your eyes move along to the bottom of the page, you have in gray lettering again, â€Å"Steak N Shake† and the places they are located. The gray lettering is what makes the dark background pop out more, it’s a contrast fixture. You notice the lettering because of the advertisement is very dark and dim to begin with, the gray pops out. Although, those eyes of yours tend to keep gazing back at the hamburger, because it looks so delicious. At least that’s what mine kept doing when I was looking at the advertisement. This is the most seductive looking advertisement I’ve seen, for a piece of food. This is the definition of what people consider food porn. The way it is positioned, it looks like a half-naked raunchy advertisement, except a normal raunchy advertisement would have a male or a female with the product. They would assumingly

Essay about Use of Multiple Stretegies to Teach Literacy

Literacy is the term used when talking about the ability to read and write. It leads to success in K-12 school, post-secondary school, the ability to compete in the job market, and participation in democratic process (Wei, Blackorby, Schiller, 2011). Teaching young children how to read and write however is a very complex process that requires a teacher to employ a myriad of strategies to help students. When a teacher takes into consideration all the different abilities in a classroom having multiple strategies that help all students become proficient in speaking and listening, reading, and writing, is essential. Speaking and Listening One of the most often over looked yet essential part of literacy development is developing a child’s†¦show more content†¦Using hand movements to the rhymes, like Itsy Bitsy Spider, gives children the kinesthetic reminder of what comes next but also allows students who might be nonverbal to participate in the rhyme activity. Reading The ultimate goal for any reader should be to understand the text. While a student might be able to correctly decode a sentence if he or she did not comprehend what was read the student’s literacy skill did not increase. It would be hard for a student to fully enjoy a book if he or she didn’t understand what was being read. A strategy that good readers use, and one that teachers should model for students, is making connections with the text. There are three types of connections, text-to-self, text-to-text, and text-to-world. As the teacher reads a story he or she should stop periodically to make connections between what is written and his or her own personal experience (text-to-self), other books (text-to-text), or things that are happening in the world (text-to-world). As students make these types of connections it helps further his or her understanding of the text. (LaRocque Darling, 2008) While teachers might be able to make even small connections with anything he or she reads, younger readers often have a more difficult time because of lack of experiences and practice making connections. A teacher can help students make connections by asking questions before reading the book, ‘what is something that has made you really sad?’ Getting

A Research Study On The Foster Care - 2167 Words

Abstract This research study will examine whether or not the foster care age out transition process, including the availability of specific education programs (i.e. banking, home building and economics, college prep) as well as the availability of resources provided to foster children prior to â€Å"aging out† of the foster care system, has a direct impact on a perceived â€Å"successful† or â€Å"non-successful† transition to independent living. This research will gather information from three specific groups of people; current licensed foster parents, foster care social workers and former foster children that have aged-out of the foster care system within the last two years. This study will be utilizing the nonprobability method of purposive sampling as all research participants will be selected on the basis of their participation with the foster care system in three different specific roles. This research will study the perceptions of whether or not there are adequate programs designed and utilized for the purpose of successful transition. This information will be gathered by three separate questionnaires specifically designed to address each role of the foster care study. The information will be utilized for the intent of evaluating the age-out process of foster care for minors transitioning into adults. â€Å"I believe the best service to the child is the service closest to the child, and children who are victims of neglect, abuse, or abandonment must not also be victims ofShow MoreRelatedChild Maltreatment And The Child Welfare System Essay1558 Words   |  7 PagesAbstract Foster care is defined as an out of home placement outside of the biological family. Individuals are placed in foster care due to some form of child maltreatment, rather it be sexual abuse, neglect, and/or physical abuse. 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Cross Culture Management Negotiation Capabilities

Question: Discuss about the Cross Culture Management for Negotiation Capabilities. Answer: Introduction: Reflection on case studies of negotiation simulations from week 9 to 11 depict several insights into the personal capabilities and pitfalls which could be capitalized upon to derive plausible communication skills, efficient conflict resolution and promising intercultural negotiations. Distinct simulations were characterized by the use of communication, negotiation and cultural theories for deriving the desired outcomes. Therefore, in this part of the reflective journal I would illustrate the missing ideal concepts which could have modified the outcomes of the negotiation simulations (Ang, Van Dyne, 2015). The reflection would also provide a cognizable impression of the setbacks in the negotiation process which could be catered in the future to deliver feasible outcomes. Negotiation is associated with communication and has been used in the context of business to solve dilemmas which are detrimental for two or more business organizations or parties. It has been observed in the simulations that intercultural business communication plays a vital role. The sale of the old used car by a local dealer in Newcastle to a Japanese student requires intercultural business communication. Therefore, the scope for universalistic approach in business communication relevant to the specified negotiation scenario suggests the integration of novel aspects in business communication alongside considering the significance of cultural diversity. I was able to observe that some of the simulations were characterized with the universalistic approach which resulted in apprehensions on behalf of either party. This could be perceived as a formidable weakness in my personal capabilities to negotiate. Thereafter the reflection on the development of an interactive phenomenon for communication allows the use of systemic and dynamic perspective in distinct simulations (Bian, Forsythe, 2012). The consideration of cultural definitions of communication enables me to apprehend the basis of intercultural communication and hence I could be able to realize strength in the communication process. From the perspective of communication, I realized majority of weaknesses and strengths upon understanding the model of communication. The model of communication indicated my strengths as the knowledge of the context in which the negotiation is conducted. On the other hand, my lack of experience in professional and individual contexts reflected on my weaknesses in negotiation (Bird, Mendenhall, 2016). Reviewing my negotiation capabilities with respect to culture was possible with the help of references to Halls high and low context theory which depicts the characteristic perception of communication in different cultures as well as the role of proxemics. The integration of cultural contexts in communication is also noted profoundly in the simulation role play. I was able to find that the preferences for low context communication serve as prominent setbacks for my personal capabilities in negotiation. Observation of the simulation for car negotiation conveys that use of low context communication as preferred by the local car dealer for negotiating with a Japanese student belonging to a high context culture accounts for a weakness. Theories indicate that differences between high context and low context cultures indicate are characterized by the formers preferences for development of social trust, agreements on the basis of trust and ritualistic negotiations (Budhwar, Debrah, 2013). On the contrary, low context cultures follow direct approach to business in negotiations which emphasize on performance and expertise. Furthermore, low context cultures are reliant on efficient negotiations along with focus on legal contracts. The formality factor in case of high context cultures is also higher than that of low context cultures and therefore the former are reliant on development of relationships according to high status and new relationships. On the other hand, I was also able to apprehend personal strengths in realizing proxemics as well as avoiding non verbal mishaps effectively in the negotiation simulations. Non verbal mishaps are considered as the major reason of fallout of specific parties in a negotiation due to culturally specific perception of gestures and body language. The approach implemented for verbal communication accounted for use of an interpreter as well as international English as a mode of communication which provides scope for my personal strength in international English. The simulations also indicated that I was able to refrain from any unwanted facial expressions which could affect the outcome of the negotiations (Cankaya, LeFevre, 2016). Thereafter, conversational styles implemented by me were characterized with listening which enabled the other party to understand that I was interested in the communication and thus social trust could obtain specific impetus from this personal strength of mine. Following the references to cultural and communication theories, I was also required to emphasize on the ideal practices cited for negotiation in theory in order to apprehend weaknesses and strengths. The individual stages of negotiation depict the requirements from an expert negotiator which include systems orientation, abundance of informati on, honesty, superior listening skills and maturity. I was able to identify personal traits in context of the indicators of negotiation including time horizon, concern for common objectives, alternative packages preferred and limitations. My agenda for negotiation involved packaging which means that the negotiation would offer benefits to either parties one time in bulk. The emphasis laid by me on the common interests of negotiating parties was strong and my limitations were fixed on goals of the negotiation (Chen, 2013). The different packages suggested for the negotiation in the negotiation process also accounts for strength in personal traits. Therefore, I was able to comprehend certain necessary advantages and setbacks in personal negotiating styles in context of culture, communication and negotiation theories. Suggestions for improvement largely include acquisition of information on various cultures, developing awareness for cultural diversity and demarcate cultural contexts for application in negotiation processes (Chhokar, Brodbeck, House, 2013). The negotiation simulation in week 12 also accounts for illustration of major outcomes specifically referring to the strategies followed for effective realization of negotiation processes. The necessary processes which are required for negotiation primarily include identification of objectives and strategies as well as reasonable approaches to negotiation strategies. The reflection will also cite the distinct stages of the planning process followed in the simulation, thereby indicating the validity of application of strategy in the process. Determination of objectives prior to the negotiation process is a formidable characteristic of a potentially beneficial negotiation process. The objectives are perceived to be a major influence on the strategy of the negotiator which can be observed in the form of direct and indirect effects. First of all, the indirect effects account for development and strengthening of a present relationship. Direct effects include specificity of goals, association of goals of both parties and limitations on the objectives (Joint, 2014). Reviewing the simulation also presents a lucid impression of the difference between strategy, planning and tactics. Tactics are short term initiatives which are generally derived from specific scenarios and they are implemented for the pursuit of broad strategies. I was able to understand that the measures which were defined during the course of the negotiation did not account either for planning or strategy and were tactics which were used in context of the strategy. Strategy is considered as the broad approach implemented for accomplishment of goals (Matsumoto, Hwang, 2013). Strategy has been classified into two categories such as unilateral and bilateral in which the former is characterized by the singular emphasis on personal interests while the latter emphasizes on the influence of others strategy on own interests and objectives. I need to emphasize on the strategy development on a generic basis reflecting on personal characteristics and objectives as well as that of the other party. The effective model which could be used for identifying strategic options reflect on the dual concerns model which recognizes personal stakes as well as the present and future approaches to relationship with other party as the outcomes of the negotiation. Analysis of available strategic option for negotiation alongside the implications of substantial and relative negotiation outcomes in the reflection enabled me to identify the distinct modes of engagement and non engagement. The strategies include four categories such as competition, collaboration, accommodation and avoidance. Avoidance is realized in case the strategy of either party does not lead to promising outcomes (Minkov, Hofstede, 2012). Therefore, my final apprehension in the reflection on simulation exercise in week 12 conveys the distinct steps of ideal negotiation process and the limitations noticed in actual practice. The distinct stages of the negotiation process included preparation, forming relationships, collection of information, utilization of information, offering bids and closing of deals. Finally the agreement reached upon by both parties has to be implemented effectively (Mok, Sparks, Kadampully, 2013). My reflection of the simulation activity suggests limited preparation related to the objectives and strategy of NIDO Petroleum/Gas and JGC Philippines. The construction contract between the companies involved in the negotiation also indicate that the flat fee alongside percentage profit could be beneficial for contractor i.e. JGC while the NIDO Petroleum Limited company presents substantial objections to the percentage due to ambiguity over specifying the profit percentage. Furthermore, implications of the disparities between effective and ineffective strategies perceived in the simulations of week 9 to 11 convey that use of dual concerns model for determination of mutual interests of both parties helps in limiting the insufficiencies in strategic negotiation processes. The use of tactics to resolve the dilemmas during negotiation over contract fee and percentage of profits accounts for effectiveness over the measures followed in simulations during week 9 to11. The reflection on the different simulation sessions also provides a viable impression of ethical issues which are associated with negotiation and the relevant measures which can resolve them. Ethics are considered as widely accepted precedents in the society which define right and wrong actions in specific scenarios. The utilization of ethics as noticed on an overall basis predict the inclusion of a potential understanding of the moral precedent established in an organization, definition of the problem followed by determination of economic outcomes and legal requirements. This process has to be complemented with the inclusion of comprehensive evaluation of ethical duties resulting in proposals for convincing solutions on moral grounds. Ethical issues arising in negotiation are primarily due to use of deceptive tactics and concerned motives for unethical practices (Rao Vajjhala, David Strang, 2014). The motives for unethical conduct include power as well as perception of competitiveness of strategies of the other party. However, negotiators should be aptly aware of the consequences which can be derived from unethical conduct. The consequences are primarily dependent on the context of effectiveness and the reactions of self as well as other entities such as audience. The causes for unethical conduct are also validated on several grounds by practitioners of unethical measures such as harmlessness or compulsion to implement the measure, limitation of negative consequences, and appropriateness of the measure for the situation and initiation of unethical behavior by the other party (Romani, Claes, 2014). Therefore, my reflection of the simulation indicates that negotiators could adopt measures such as inquiries through probing questions and presenting questions in distinct manner, references to the tactic implemented by the other party unethically as well as some choose to respond k indly in order to obtain favorable ethical behavior from the other party. This section of the reflective journal represents a negotiation planning process used for the negotiation simulation in Week 12. Furthermore, the specific references to negotiation roles, responsibilities, strategies and tactics used in the negotiation process (Thomas, Peterson, 2014). Role: I assumed the role of key negotiator in the simulation representing JGC Philippines. Responsibilities: I was responsible for analyzing information related to the other party NIDO Petroleum Limited alongside preparing a viable planning process in order to execute the negotiation. Strategy and tactics: I followed a dual concern model for identification of concerns on behalf of both parties suggestively indicating towards the contracts outcomes such as contract fee, percentage of fee and penalties associated with the contract. My strategy was characterized by emphasis on realization of the collaboration model of negotiation. The tactics implemented by me during the negotiation included review of the past records of association between the two enterprises which enabled to identify common areas of interest such as review of state legislations. My planning process was characterized with the illustrated description of the distinct issues to be addressed in the negotiation process. Thereafter I was able to apprehend the issues on a cumulative basis depicting the bargaining mix. The bargaining mix included the definitions for benefits for either party in the negotiation. References Ang, S., Van Dyne, L. (2015).Handbook of cultural intelligence. Routledge. 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S., Tepper, B. J., Restubog, S. L., Hu, C., Hua, W., Huang, J. C. (2015). A cross?cultural examination of subordinates' perceptions of and reactions to abusive supervision.Journal of Organizational Behavior,36(5), 720-745. Zhu, Y., Bargiela-Chiappini, F. (2013). Balancing emic and etic: Situated learning and ethnography of communication in cross-cultural management education.Academy of Management Learning Education,12(3), 380-395.